And what of the Competition?
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The 1964-1967 Chevrolet El Camino came from Chevy's part-car, part-truck El Camino first produced in 1959-60. Chevy's entry into the intermediate field would provide the ideal setting for the revival. When Chevrolet dropped its original El Camino car-based pickup in 1960, few could have guessed the nameplate was actually only going on hiatus. The El Camino would return for 1964 as a smaller entry, based on a type of Chevrolet passenger car that was unknown in 1960. Its combination of moderate size, proven powertrains, Titan Rise Male Enhancement and plentiful performance options would make the second-generation El Camino a winner. The 1965 El Camino combined the moderate size of a car with the performance of a truck. See more pictures of Chevrolet cars. Ford, of course, had fired the first round in the sedan-pickup battle with its Ranchero, built from 1957 to 1959 on the full-size Ford platform. Chevrolet responded with its like-sized El Camino in '59, but would build it that way for Titan Rise Male Enhancement only two model years.


Meanwhile, Ford was busy transforming the Ranchero into a much smaller offering based on its new-for-1960 Falcon compact. The Falcon Ranchero consistently rang up around 20,000 sales per model year from 1960 to 1963. However, when Chevrolet unveiled a new El Camino in 1964, Ford was immediately put on the defensive. The exact chronology of events and who did what to bring the El Camino revival to market have become murky with the passage of time. However, your author Titan Rise did locate a member of the original concept team who well remembers the story of how the intermediate El Camino came to be. When Eugene "Geno" Skowronski reported to work at Campbell-Ewald Advertising, Chevrolet's ad agency, on September 8, 1960, it was the start of a career that would span more than three decades and include dozens of new-vehicle introductions. Skowronski's very first assignment: help Chevrolet Truck Sales Manager James Conlon and his product planners research a replacement for the 1960 El Camino.


Some Chevrolet dealers were disappointed with the El Camino being dropped for 1961. They had liked the extra sales provided by the half car/half truck. They were also aware, of course, that Ford was still very much in the game with the new compact Ranchero, which was selling well. The short-term solution offered by Chevrolet -- the 1961 Corvair Rampside pickup, with its rear engine and bi-level load floor -- was simply too different to compete against the small, but thoroughly conventional, Ford. The dealers wanted another El Camino. According to Skowronski, the planning team initially flirted with a somewhat El Camino-like concept featuring dual Corvair engines. Called the Trailblazer -- a name that would return at Chevrolet decades later -- it quickly came to naught. The team next turned to the soon-to-be introduced Chevy II compact, which would be built on a conventional rear-drive chassis. Skowronski recalls that a Chevy II wagon prototype was modified into a pickup. Subsequent evaluation determined that the Chevy II wasn't really suited to becoming a truck.


By early 1961, the team had begun to focus on the 1964 Chevrolet "intermediate" then under development. A two-door station wagon was already proposed for the new-car line